- Premium tickets: Don’t bring us your poor
10/10/17 (Tues)
Add another exclamation point to Hello, Dolly! The NY Times reports that premium tickets to the mega-hit between now and the departure of superstar Bette Midler in January will go for an eye-popping $998. That “98” sounds like Walmart marking its prices just short of the next dollar mark, and it would be nice to think that the producers are embarrassed enough to want to avoid four figures. But we know, of course, that they don’t care a whit about what anyone thinks given the overwhelming demand and limited supply for their tickets (which will actually cost $1,009 with Ticketmaster’s usurious charges, reaching four figures anyway).
Once upon a time, the theater was at least nominally an egalitarian business: you stood in line, you got your tickets when your turn came around. You knew that everyone else in an orchestra seat paid the same as you did (other than perhaps discounted day seats). Black, white, male, female, American, foreign, tall, short: everyone had an equal chance at getting a ticket. Yes, scalpers always existed, and we all knew that the rich weren’t standing in any line for their tickets. But we could comfort ourselves with the knowledge that scalping at outrageous prices was at least illegal. Now it’s the producers themselves who are charging those prices, claiming that they’re being deprived of all that illegal money. Got it? Instead of finding ways to prevent illegitimate activity, they’ve simply made it legitimate.
They have every right to do so, of course; no one is forcing the public to buy tickets, and allowing supply/demand to determine prices is the very basis of capitalism. The limited supply of tickets has to be allocated somehow, and doing that through pricing is no less legitimate than through first-come, first-served, i.e., time vs. money. What that means in real life, though, is that like elsewhere in our society, the rich go to the front of the ticket line, and you, the not-rich, go to the back. The theatrical community no longer even pretends to be treating everyone equally. Fair enough. But when the largely left-of-center Broadway community goes on about diversity and the poor and undocumented immigrants and all that, their words ring awfully hollow.
sekenbanashi 